Your home is cleaner than it is healthy.
The headaches, the eczema, the "fresh" smell you can't escape: a lot of it traces back to what you clean with. Each week we cut through the fear-mongering and the greenwashing and tell you what's actually worth changing, and the swap that does it.
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What that "fresh" smell is actually made of
Tap each one to see what it is, and why it ends up in your air.
Fragrance
A single "fragrance" line on a label can stand in for dozens of undisclosed ingredients. U.S. rules treat the formula as a trade secret, so the scent is a black box you cannot read.
You already own most of these
The familiar lineup, and the one thing each is quietly adding to your home. Hover any of them.
how much more polluted indoor air can be
U.S. EPA
of our time spent indoors
U.S. EPA
products decoded and counting
Newfase
swaps fix most of it
Newfase reporting
Three steps to a home you trust
Read the reporting
Verified breakdowns of what is in your products and what it does, sourced to EPA, FDA, CDC. Never invented.
Score your home
The Home Toxin Score reads your routine in two minutes and ranks the three changes that matter most.
Make the swaps
We point you to what we would use ourselves, the Havenly kit included. Always disclosed, never hyped.
Read the receipts
The cleaning products most likely to trigger a migraine (and what scent-sensitive people use instead)
Fragrance is one of the most commonly reported migraine triggers. Here are the products people name most, why your nose hands the pain off to a nerve, and the swaps that actually hold up.
8 min read · Read →How to go non-toxic without throwing everything out: the 3-swap starter method
Hidden Home ToxinsIs Pine-Sol toxic to cats? The phenol problem every cat owner should know
Symptoms & Your HomeYou've tried every cream for your eczema. Have you checked under your sink?
Hidden Home ToxinsWhat's on the floor where your kids crawl
The cleaning aisle is built to make you feel something, not to tell you anything.
The Newfase premise
Which one are you?
Pick the version of you that fits. We'll point you at the reporting that matters most.
"That smell, above any other, gives me the most nauseating migraines."
The Symptom Sufferer
Headaches, eczema, allergies that no cream or pill has fixed. The trigger is often under the sink.
We read the fine print, check it against the science, and hand you the part that's true. No hype. No fabrication. Just a clearer view of the place you spend ninety percent of your life.
Every claim on this site traces to a named source: the EPA, FDA, CDC, EWG, or peer-reviewed research. If we can't source it, we don't publish it. See our methodology →
Every product we cover, read label-first and cross-checked against the sources.
The honest FAQ
Is Newfase free?+
The reporting, the tools, and the newsletter are all free. We make money when readers buy products we recommend, including the Havenly cleaning kit, and we disclose that everywhere.
Are cleaning products really a problem?+
Not all of them, and not in a panic way. The EPA notes indoor air can be far more polluted than outdoor air, and cleaning products are a controllable contributor. We report what the evidence says, with sources, so you decide.
Do you make health claims?+
We report on exposure and ingredients and cite real sources. We never diagnose or fabricate statistics, and nothing here is medical advice.
What do I get in the newsletter?+
One sharp email on a healthier home: the loophole, the swap, the study worth knowing, written to be read in two minutes. No spam, unsubscribe anytime.
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